187% Boost In Organic Traffic For Accountant
Gerald Edelman is an accounting firm with a history dating back to 1946. Historically, the firm depended on networking and personal relationship building to attract new clients. However, when COVID-19 restrictions limited these activities in early 2020, the team recognized the need to explore alternative methods for generating business, particularly through digital avenues like SEO and PPC. They enlisted our help to create and execute a long-term SEO strategy. It quickly became clear that Gerald Edelman was a distinguished firm with an excellent reputation in the industry, complemented by a strong brand, an attractive website, and clear messaging about their values. However, SEO had not been a priority. For instance, their services were listed in bullet points on a single page, whereas competitors boasted detailed, well-optimized pages for each service, putting them at a disadvantage in ranking for service-related keywords (e.g. tax accountants). We set out to address this issue by primarily developing and optimizing new pages for each service. In addition, we enhanced the blog with informative content, resolved technical issues for better site structure, and launched an outreach campaign that secured coverage for Gerald Edelman in various industry publications. As a result of our efforts, there has been a significant improvement in their rankings, website traffic, and leads generated.