Founded in 2015 by Matthew Pavli, Search Hog is a UK-based consultancy specializing in SEO, PPC, and AEO/GEO services. Operating as a solo practitioner from Cornwall, Matthew personally manages around 10 clients at a time, ensuring a highly personalized approach distinct from larger agencies. With professional SEO experience dating back to 2012 and Google Partner certification, he maintains long-term client relationships often exceeding two years. When projects require additional expertise, Matthew enlists a trusted network of specialists, including copywriters, designers, and developers, all under his direct supervision. Search Hog commits to working with only one client per industry and locale to avoid conflicts, offers transparent pricing with 30-day rolling contracts, and prioritizes delivering measurable traffic growth for clients across the UK and beyond.