Social Media Graphics for the SPFL
Scottish Professional Football League
The task: Update social media graphics for the SPFL William Hill Premiership league. In today’s fast-paced news environment, football fans demand immediate updates. Brands and teams must be ready with visuals to disseminate this information rapidly, while remaining consistent with their branding and messaging. Including sponsor logos can further complicate the visual consistency, leading to potential chaos. Our previous work with Kilmarnock FC, the SWPL, and SWF prompted the SPFL to reach out for a collection of visual assets designed to enhance their digital presence for the upcoming league season. The strategy: Create engaging designs that SPFL teams could easily update with new information. We recognize the significance of compelling visuals on social media, particularly in the ever-active world of football. So, we began developing concepts that were vibrant, aligned with the brand, and crucially, straightforward to modify for different team logos, player details, and more. Utilizing Adobe Photoshop and meticulously organized layers, we prepared a suite of assets that the SPFL could quickly and effortlessly update. The outcome: A set of social media graphics that consistently scored big. At Scoot, we appreciate the value of engaging fans and sponsors in football, and our specialized sports expertise played a vital role in ensuring all parties were taken into account. We provided graphics for everything from league standings and team of the week selections to news updates and statistics, keeping them on brand, on message, and perfectly aligned with their objectives.