Samba TV
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Overview
250 - 999
Employees
2008
Year Founded
ABOUT SAMBA TV
powering a more scientific approach to advertising
Television continues to be a dynamic cultural force and a key source of entertainment and information around the globe. The rapid expansion of content options and viewing platforms that allow audiences to watch whatever they want, whenever they want, and on any device has actually made it more challenging for viewers to find and stay current with all the fantastic programming available. This increased variety also intensifies competition for content creators in holding viewer attention and for marketers in forging strong, measurable connections with their target audiences. Innovations that enhance the viewing experience, facilitate content discovery, and tackle audience fragmentation across different screens will reinforce television's business model and its appeal to consumers. At the heart of any effort to improve TV lies data.
LANGUAGES SPOKEN
EnglishPolish
HIGHLIGHTS
250 - 999
Employees
2008
Year Founded
Services
Focus
Industries
Clients
Services Provided
70% Advertising Services
30% Analytics Services
About the Team
OUR STORY
Samba harnesses chipset-level Automatic Content Recognition (ACR) technology in Smart TVs to collect fully consented, privacy-compliant first-party data. Through partnerships with 24 leading Smart TV brands, Samba maintains an extensive panel representing millions of U.S. households aligned closely with census demographics. The company's advanced identity graph identifies with over 90% accuracy the digital devices tied to individuals without relying on cookies or mobile IDs, enabling precise, deduplicated measurement across screens. Samba meticulously tracks TV ad airings across both top linear networks and OTT platforms, offering advertisers transparent insights into their campaigns and competitors'. Their proprietary data and technology empower holistic measurement and optimization across Connected TV, Linear TV, Digital, and Social channels, supporting strategies to grow audience share while ensuring
