Salient PR

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Overview

$10,000+

Min Project Size

2 - 9

Employees

2015

Year Founded

ABOUT SALIENT PR

Be Salient.

Salient PR: B2B Technology Public Relations for Venture-Backed Firms Salient PR is a privately-owned, founder-run PR agency focused on venture-backed B2B tech companies. We assist startups and growth-stage brands in enhancing their credibility, gaining media exposure, and establishing authority in their fields through tailored communication strategies. Based in Austin, we serve clients throughout North America with a fully remote team and adaptable engagement options. Metrics That Set Us Apart We provide senior-level management for every account—ensuring direct involvement from experienced staff rather than passing clients to junior members post-signing. Our founder's background as a marketing leader at venture-backed startups informed the creation of Salient to address issues he faced, such as unexpected changes in service, inexperienced execution, and insufficient accountability. Our Clientele We generally collaborate with Series A to growth-stage venture capital-backed businesses, while also assisting established enterprises aiming to penetrate new markets. Industry Focus Areas Artificial Intelligence & Machine Learning | Cybersecurity | FinTech & Financial Services | DevOps & Developer Tools | SaaS & Enterprise Technology | Crypto, Blockchain & Web3 | IoT & Emerging Technology | Climate Tech & Sustainability Offered Services Media Relations & Press Outreach | Funding Announcements | Product Launches & Event Public Relations | Thought Leadership & Executive Positioning | Analyst Relations | Awards & Speaking Opportunities | Crisis & Reputation Management

Languages Spoken

English

HIGHLIGHTS

$10,000+

Min Project Size

2 - 9

Employees

2015

Year Founded

Services

Focus

Industries

Clients

Services Provided

69% Public Relations

20% Event Management

11% Advertising Services

About the Team

OUR STORY

Our Narrative We are a dedicated group of experienced PR specialists who think B2B tech firms warrant an approach that goes beyond the conventional agency model. Our team consists solely of senior professionals; there are no inexperienced account coordinators charging you while they learn. We avoid opaque reporting and ensure every action leads to tangible results. With over a decade of experience each in tech PR, we collaborate directly with founders and marketing leaders, bypassing multiple levels of account oversight. We define success based on the quality of coverage and its influence on business, rather than the number of hours worked or emails dispatched.

TEAM PHOTOS

Portfolio

From Zero Customers to Global Leader

Arable

The Partnership Salient PR didn't merely execute a campaign for Arable; we became their dedicated partner for long-term growth. Over nearly ten years, we collaborated closely with their leadership team to guide them from an unfunded startup to a Series C global leader. **The Challenge** At the onset of our partnership, Arable had no customers and only a Minimum Viable Product. The goal wasn't simply to generate press; it was to establish credibility in the agriculture industry, where gaining trust is notoriously challenging and there is considerable skepticism towards new technologies. **How We Did It** Our strategy had to adapt as the client evolved. We integrated with their internal team to carry out three key phases: 1. **Building the Mission:** In the initial stages, we emphasized their vision by linking Arable to global discussions on climate resilience and food security to attract investors. 2. **Proving the Tech:** As the product was launched, we shifted to evidence-based public relations, utilizing case studies to demonstrate return on investment for farmers. 3. **Cementing the Legacy:** We established their market leadership by securing prestigious awards from Fast Company, AgTech Breakthrough, and IDEA. **The Results** The enduring nature of this partnership is a testament to our success. We assisted Arable in evolving from an obscure entity to a recognized figure in climate-smart agriculture, achieving features in TIME, Quartz, and IEEE Spectrum. This sustained visibility facilitated successful fundraising efforts and partnerships with organizations like Google and the World Food Programme.

Projects & Clients

Project Size & Rate

Minimum Project Size

$10,000+

Pricing Snapshot

Min Project Size

$10,000+

Avg Hourly Rate

N/A

Cost Rating

N/A

What Clients Have Said

"Salient PR delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet. Reviewers either haven't shared a project budget or kept theirs confidential.

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Public Relations

Event Management

Advertising Services

Industry Recognitions

#45 on Business Insider's Best PR People in Tech

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World Technology Awards Marketing & Communications

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#36 on Business Insider's Best PR People in Tech

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Locations

Headquarters

316 West 12th Street

Austin, Texas, United States 78701

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