Sales Assembly began in 2017 as a response to a noticeable gap in the Tech/SaaS sector: while many services supported company growth, sales and revenue development was often neglected. Founders organized events in Chicago to unite sales leaders from local tech companies, fostering a space for connection, idea-sharing, and learning. The overwhelming positive feedback revealed a deeper need—a trusted community and resource for revenue leaders to support their Go-To-Market teams comprehensively. From this insight, Sales Assembly evolved into a dynamic membership platform serving over 150 B2B tech companies industry-wide. Committed to equitable development and diversity of thought, the organization prioritizes inclusive experiences through its events, panels, and training, continuously advancing professional growth and diversity in tech sales leadership.