Salazar Studio

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Overview

$1,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2019

Year Founded

ABOUT SALAZAR STUDIO

Next-generation wellness branding.

We are a creative studio that enables contemporary health and wellness brands to communicate with confidence and innovative creativity.

LANGUAGES SPOKEN

English

HIGHLIGHTS

$1,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2019

Year Founded

Services

Focus

Industries

Clients

Services Provided

30% Marketing Collateral Design

30% Packaging Design

40% Brand Identity Design

60% Other Design

40% Print Design

Portfolio

Vessel Packaging

Unknown

Vessel Health wellness assessment cards.

Vessel Brand Photography

Unknown

Vessel Health is dedicated to enhancing people's well-being through their wellness trackers. Their subscription service enables users to assess their nutritional levels at home, access health reports on their phones, receive personalized wellness plans, and monitor their progress. After initially collaborating with the creative agency Ammunition on a rebranding effort, Vessel sought further creative guidance for their brand photography ahead of their launch. We opted for a series of body portraits to symbolize specific health objectives in the Vessel app, such as fitness, focus, and sleep. These images would be adaptable for various platforms, including the website, advertising, social media, and other branding applications. They requested a timeless, minimal aesthetic that was both aspirational and relatable. To achieve this, we ensured the models reflected the demographics of their target audience. For the lighting, our goal was to highlight the body's natural contours while conveying vibrance and energy. We used a background featuring three brand colors that complemented overlay text and graphs, which would be significant elements in the app and website's design. The final images we selected were expressive, hopeful, and genuine, capturing authentic moments crucial for a company that provides such a personal service. You can view the complete project at anastasiasalazar.com/vessel-brand-photography/.

Ormega Branding and Web Design

Ormega

In a market overwhelmed by synthetic materials and chemicals, Ormega aimed to take a different approach. Named after the Spanish word for "ant," the brand sought to symbolize the small forces that unite to drive significant change. Ormega focused on creating 100% natural clothing using organic materials, dyes, threads, and waistbands, aiming to offer a fresh narrative in activewear. The objective was to demonstrate that all-natural options can enhance the wearer’s health while safeguarding the planet and the integrity of the fabrics. The brand set out to encourage sustainability and exploration, appealing to adventurous spirits, mindful consumers, and wellness enthusiasts alike. During the branding process, we faced the challenge of integrating the organic roots of the materials with the brand's innovative vision. We designed a logo inspired by the ant featuring clean lines that still convey an organic essence. The color palette was chosen to echo the natural dyes, blending warm and cool tones. The typography was crafted to appear utilitarian, robust, and clean, while the photography celebrated nature, all aligning with the brand’s modern yet natural identity. The messaging had to be straightforward and transparent, emphasizing the brand's connection to the earth's most ancient resources, avoiding any hint of greenwashing and opting for clear communication. Even the technical details about fabric construction and functionality were presented simply. This approach was reflected on the website, which balanced educational content, the brand story, product details, and lifestyle elements. With Ormega's array of bold ideas, our aim was to present them in a coherent and sincere manner without overstating their impact.

3 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$1,000+

Average Hourly Rate

$100 - $149/hr

Pricing Snapshot

Min Project Size

$1,000+

Avg Hourly Rate

$100 - $149/hr

Cost Rating

N/A

What Clients Have Said

“

"Salazar Studio delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

MOST COMMON PROJECT SIZE

0 Reviews

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Marketing Collateral Design

Packaging Design

Brand Identity Design

Other Design

Print Design

Locations

Headquarters

455 Valencia St.

San Francisco, California, United States 94103

+14158713080

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