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SaaS Playbook
For SaaS Playbook
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Overview
$5,000+
Min Project Size
$50 - $99/hr
Avg Hourly Rate
2020
Year Founded
ABOUT SAAS PLAYBOOK
Lifecycle email for product-led SaaS
I assist product-driven SaaS businesses in converting signups into revenue using lifecycle email strategies. Many companies with over 1,000 daily signups tend to lose users before they convert, which is a problem I address using behavioral sequences, segmentation strategies, and structured experimentation. My services encompass lifecycle audits, onboarding sequences, trial-to-paid conversion campaigns, retention initiatives, and A/B testing frameworks. I am the author of The SaaS Email Marketing Playbook and have 13 years of experience in the SaaS industry, having worked with over 20 clients. Notably, I developed the lifecycle program that contributed to a 4x increase in revenue at LANDR. My expertise includes tools such as Customer.io, Iterable, Braze, Intercom, Segment, and HubSpot.
Languages Spoken
English
HIGHLIGHTS
$5,000+
Min Project Size
$50 - $99/hr
Avg Hourly Rate
2020
Year Founded
Services
Focus
Industries
Clients
Services Provided
100% Email Marketing & Automation
About the Team
OUR STORY
Our Journey I launched SaaS Playbook after observing a recurring issue across product-led businesses: while there are numerous signups, the majority of users fail to convert. After implementing the lifecycle email strategy that drove a 4x increase in revenue at LANDR, I now assist SaaS teams in transforming signups into revenue by using behavioral sequences, segmentation, and systematic experimentation. I am also the author of The SaaS Email Marketing Playbook.
TEAM PHOTOS
Projects & Clients
Project Size & Rate
Minimum Project Size
$5,000+
Average Hourly Rate
$50 - $99/hr