I assist product-driven SaaS businesses in converting signups into revenue using lifecycle email strategies. Many companies with over 1,000 daily signups tend to lose users before they convert, which is a problem I address using behavioral sequences, segmentation strategies, and structured experimentation. My services encompass lifecycle audits, onboarding sequences, trial-to-paid conversion campaigns, retention initiatives, and A/B testing frameworks. I am the author of The SaaS Email Marketing Playbook and have 13 years of experience in the SaaS industry, having worked with over 20 clients. Notably, I developed the lifecycle program that contributed to a 4x increase in revenue at LANDR. My expertise includes tools such as Customer.io, Iterable, Braze, Intercom, Segment, and HubSpot.