Russell Herder, led by founding partners Carol Russell and Brian Herder, is a B Corp agency recognized for blending creativity with social responsibility. For over 40 years, they have challenged advertising norms, collaborating with diverse sectors like healthcare, government, and NGOs nationwide. Carol, a visionary CEO named among Minneapolis/St. Paul Business Journal’s Top Women in Business, drives strategic initiatives through thorough market research that fosters impactful, long-lasting client relationships. Brian, the Chief Creative Officer, brings authentic, community-rooted creative practices by partnering with local artists to produce meaningful messaging. The firm’s team, including experts in finance, public relations, digital marketing, and design, shares a commitment to innovation, strategic storytelling, and delivering work that truly matters, earning acclaim such as "Leader in Giving" and multiple industry awards.