Rule29

Profile set up by Edverise AI

Set Up By Edverise AI

Edverise AI built this profile by analyzing thousands of data points across the web. If you own this business, become an Edverise partner to manage and update your profile.

Become an Edverise Partner

Overview

$25,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2000

Year Founded

ABOUT RULE29

Making Creative Matter for Brands & Business

Rule29 is a brand agency owned by its employees and recognized as an ON Purpose™ company. We assist businesses in engaging with their target audiences through strategic planning, design, and a focus on making creativity impactful. We take pride in the immediate and long-lasting effects our work has on our clients, their customers, and the broader community. Our mission is to grow businesses, narrate stories, tackle challenges, surpass expectations, transform lives, inspire curiosity, and provide peace of mind to our clients. As a creative strategic firm, our methods are based on collaboration, dedication, and compassion. We partner with organizations that prioritize design thinking, understand design as a competitive edge, and value teamwork. Our clients often mention our holistic, long-term perspective in addressing their business challenges. Whether it’s developing an annual report or creating a documentary film, we dedicate our energy, passion, and design insight to each project. We ensure that creativity matters®. Let’s discuss your needs in areas like Brand Strategy, Brand Management, Design, Advertising, Packaging, Video, Social Media, Web Design, Logos, Books, and more.

Languages Spoken

English

HIGHLIGHTS

$25,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2000

Year Founded

Services

Focus

Industries

Clients

Services Provided+1 Services

13% Brand Identity Design

10% Logo Design

7% Brand Guidelines Development

5% Corporate Stationery Design

5% Marketing Collateral Design

5% Packaging Design

5% Graphic Design

35% Other Design

About the Team

OUR STORY

Our Narrative: Collaborative Creativity, People-Driven Innovation. At Rule29, we are not just a team of creatives; we are strategists, problem solvers, and brand developers committed to helping organizations succeed. Each day, we unite to break new ground, question conventional thinking, and explore the potential for the brands we support. As an employee-owned firm, we have a personal stake in our work, guaranteeing that every project is driven by dedication, creativity, and teamwork.

Portfolio

'Next Is Now' Conference Branding

Amusement Expo International

Amusement Expo International (AEI) has been a prominent trade show for the amusement, arcade, and entertainment sectors for many years. For AEI 2026, the objective was to transform the event from a conventional trade show into a more engaging, forward-thinking brand experience that would enhance interaction, integrate marketing initiatives, and establish AEI as a year-round industry hub. Rule29 collaborated with AEI to manage event branding, campaign strategy, messaging, creative direction, and marketing execution for the 2026 event. With the theme “Next Is Now: Tomorrow’s industry. Today’s platform,” the campaign redefined AEI as a venue for real-time innovation, entertainment, and connection. Drawing inspiration from the vibrancy of gameplay and arcade culture, the visual identity featured neon-inspired color palettes, grid-based designs, immersive photography, motion graphics, and adaptable branding components, resulting in a striking and versatile campaign framework. The creative showcased actual gameplay moments and player interactions to emphasize the emotional ties between individuals, technology, and entertainment. The campaign spanned various channels, including digital marketing, social media, email initiatives, video and motion graphics, print ads, environmental graphics, event signage, merchandise, and on-site attendee experiences to establish a unified and immersive brand presence before, during, and after the event. This led to a more integrated and future-oriented event brand that distinguishes AEI in a competitive trade show environment while fostering deeper engagement among attendees, exhibitors, sponsors, and industry partners. AEI 2026 evolved into more than just a trade show; it transformed into a connected brand experience dedicated to celebrating the future of play, innovation, and community.

Make-A-Wish Brand Development

Make-A-Wish

Make-A-Wish®, based in Phoenix, Arizona, fulfills life-changing wishes for children facing critical illnesses. Since its inception, the organization has granted over 415,000 wishes globally, assisting children in the U.S. and nearly 50 other countries. Rule29 collaborated with Make-A-Wish to undertake a comprehensive global brand refresh aimed at modernizing and unifying the organization’s identity while emphasizing the hope, optimism, and emotional connections central to the brand. The initiative started with a new logo and visual identity system and expanded to include global brand guidelines and governance tools to ensure consistency across various mediums—print, digital, environmental, and experiential. This revamped system was designed to assist local chapters, fundraising efforts, events, marketing campaigns, donor outreach, and internal teams, fostering a more cohesive and scalable global brand experience. The project spanned online, print, and environmental formats, helping Make-A-Wish enhance recognition and coherence among international audiences. It garnered international accolades, including the Worldwide Logo Design Award and Indigo Design Awards, and received honors from leading creative organizations such as Graphic Design USA, Communication Arts, HOW Design, and Brand New.

O’Neil Brand Platform + Connected Ecosystem

O'Neil Printing

O’Neil Printing, an employee-owned company with over 120 years of history, has transitioned from a conventional commercial printer to a comprehensive platform for brand strategy, marketing, print production, fulfillment, technology, and AI-enabled communication systems. As the company grew by adding new capabilities, services, and through acquisitions, it faced the challenge of creating a cohesive brand ecosystem that could scale while preserving its trusted legacy and culture. Rule29 collaborated with O’Neil to spearhead a comprehensive brand strategy and modernization effort aimed at clarifying its positioning, aligning messaging, and establishing a scalable foundation for future growth. This initiative encompassed brand strategy, messaging development, brand architecture, visual identity systems, website strategy and UX/UI design, online brand governance tools, campaign development, and rollout planning. Together, we crafted a cohesive messaging platform centered around Made to ImPRESS™ and Messaging That Matters™, which helped unify various business units under a clear narrative while allowing sub-brands the freedom to maintain their unique positioning. The deliverables included brand strategy, website design and UX/UI, messaging frameworks, online brand guidelines, sales presentations, HTML email systems, social media assets, environmental graphics, signage, trade show experiences, brochures, and marketing collateral. Rule29 also assisted in extending the brand throughout O’Neil’s headquarters with environmental storytelling and workplace graphics, transforming the space into a dynamic representation of the company’s employee-owned ethos and interconnected ecosystem. The outcome is a more unified and forward-looking brand platform that enhances marketing, sales, recruiting, operations, and leadership alignment across the organization. O’Neil now has a scalable system ready to support ongoing innovation, digital transformation, acquisitions, AI-driven workflows, and long-term growth.

27 more projects