Tidze - The all-in-one ticketing and live streaming platform
The client, tidze, is a live streaming platform developed with support from InnovateUK. It enables creators, performers, musicians, and educators to securely monetize their unique experiences and earn an income.
The challenge we faced was showing users the advantages of transitioning to tidze over established platforms like Zoom and Facebook Live, along with building brand trust and recognition. We focused on developing the tidze brand, creating an intuitive live streaming interface, and designing user dashboards and a website to highlight key features.
The user-friendly dashboard accommodates various users with different levels of digital skills to easily create, manage, and run their live streams. Our goal was to prioritize simplicity and innovation to ensure that managing live streams is straightforward and accessible for everyone.
The live streaming page's user interface was our top priority. By utilizing slide-out drawers effectively, we addressed the challenge of designing a feature-rich and responsive page that included participant profiles, a live chat option, and streamer bios, all while keeping the focus on the live streams.
For customer onboarding, we adopted a systematic approach to crafting the experience. We aimed to generate excitement among performers, musicians, and entertainers while ensuring that signing up for a tidze account was straightforward. The front-end website we created fosters trust by clearly explaining core features, presenting testimonials, and outlining pricing and FAQs in an effective manner. The signup process is designed to be engaging, intuitive, and seamless, making it very easy for users to register and start live streaming.
Results: We completed the project within budget and in three months, meeting the deadline set by the Innovate UK funding initiative.