Collective - A Craft Beer Shop Case Study
Collective - A Craft Beer Shop
**Our Challenge**: Enhance customer engagement during the Covid-19 pandemic by establishing a new online sales channel for a local liquor retailer. Similar to many businesses during this time, Collective needed an alternative way to serve customers while complying with health regulations. Completing this project swiftly and within budget was essential.
**Our Solution**: We implemented our Ignite plan, which provided everything necessary: a new Shopify online store, high-quality on-site content, and tailored training to help them manage their store effectively. Given the colorful and intricate nature of liquor packaging, we ensured to feature the products with large, professionally taken photos that were optimized for all devices. Although launching online sales was a key component, maintaining foot traffic in their physical shop was also a priority. To address this, we set up and customized the unTapped integration, allowing customers to shop online and browse a wide range of in-store offerings simultaneously. We completed the project by integrating a local delivery service, Shopify Payments, customized training manuals, and Klaviyo email marketing software.
**The Results**: The outcome is a stylish boutique shopping experience that mirrors the atmosphere of the physical store. Initially, the online product selection was limited to just 40 items, but the customized training manual provided enables them to confidently expand their offerings over time. Furthermore, their online store has become a vital platform for introducing exclusive products, organizing giveaways, and offering seasonal bundles, thereby broadening their reach to more customers than ever before, beyond just their retail location.