Brand identity & logo design for a global property
THE CHALLENGE How can you create a brand that ushers in a new era of financial freedom while ensuring the reliability, security, and accessibility associated with contemporary financial institutions? Ronins collaborated with the Globium team to develop a fresh brand identity to tackle this challenge. This included creating logos, typefaces, iconography, a color palette, layouts, and motion elements to establish a strong yet adaptable foundation of brand guidelines that can evolve over time. Our strategy aimed to strike a balance between the trusted features of the financial sector and the demand for a more human and accessible approach. DEVELOPING THE BRAND Through a series of discovery workshops that analyzed the competitive landscape, defined Globium's value proposition, and identified target audiences, we explored visual directions that embodied the confident, modern, and trustworthy essence of the brand, fostering customer loyalty. After fine-tuning these concepts, the branding team created a comprehensive set of brand guidelines that outlined rules for logo usage, color palettes, image styles, typography, and iconography, allowing Globium to maintain visual consistency in its branding efforts.