Roman.ua

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Overview

$5,000+

Min Project Size

$25 - $49/hr

Avg Hourly Rate

10 - 49

Employees

2008

Year Founded

ABOUT ROMAN.UA

🧩 PPC, Web Analytics, Email Marketing Experts

Our team comprises top-tier specialists in ✅ PPC ✅ Web analytics ✅ Email & Retention marketing ✅ B2B digital marketing, having served over 270 clients. We are a 🏆 Google Premier Partner and 🏆 Meta Business Partner. Notable clients include Lenovo, Chicco, Kingston Technology, Semrush, HyperX, iDeals Solutions, MacPaw, AJAX, among many others, all listed at https://roman.ua/en/clients/. Our marketing stack includes web, mobile, and database analytics tools such as Google Analytics, Google Tag Manager, Microsoft Excel, Google Spreadsheets, Microsoft Power BI, SQL, Microsoft Clarity, Mixpanel, Kissmetrics, SourceBuster, and Clevertap. For email marketing, we utilize platforms like MailChimp, Klaviyo, Clevertap, eSputnik, SendPulse, Mandrill, and Amazon SES. Our PPC advertising expertise spans across Google Ads, Bing Ads, Facebook, Instagram, LinkedIn, Capterra, G2, and more. Our core competencies include Pay Per Click, PPC Advertising, Search Engine Marketing (SEM), Google Ads, Bing Ads, Facebook Marketing, Display Ads, YouTube Marketing, Email Marketing, MailChimp, Mandrill, Analytics, Web Analytics, Google Analytics, Google Tag Manager, Microsoft Power BI, Internet Marketing, Marketing Automation, and Digital Marketing.

Languages Spoken

EnglishUkrainianRussian

HIGHLIGHTS

$5,000+

Min Project Size

$25 - $49/hr

Avg Hourly Rate

10 - 49

Employees

2008

Year Founded

Services

Focus

Industries

Clients

Services Provided

33% BI & Big Data Consulting & SI

33% Marketing Mix Modeling (MMM)

8% Marketing Analytics & Reporting

10% Email Marketing & Automation

4% Social Media Marketing

5% Digital Strategy

7% Pay Per Click

About the Team

OUR STORY

Our Narrative Roman.ua is a top-tier performance marketing agency. Many of our clients turn to us after disappointing experiences with other agencies—this decision is intentional and not left to chance. We are a team of 16 experienced professionals located in Kyiv, and for the past three years, we've been recognized as one of the world's Top 300 agencies on Clutch. Our knowledge and skills are supported by numerous certifications and accolades from both global and Ukrainian industry rankings.

TEAM PHOTOS

Portfolio

-35% PPC budget with the same number of leads

iDeals

Our actions involved:

The number of leads grew 8 times in 3 years

Marfa Cabinets

**TASKS** Our objective was to create a comprehensive digital marketing strategy from scratch for a new entrant in the market. This involved everything from analyzing competitors and the market landscape to designing and implementing a strategy across all digital marketing channels. **SOLUTIONS** Since the Client was new to the U.S. market, we initiated our approach with an in-depth analysis of the market and competitors. We thoroughly investigated both paid and organic strategies utilized by competitors, compiled a list of their unique selling propositions (USPs) and offers, and evaluated the distribution of their traffic sources and channels. After devising the advertising strategy, we chose to concentrate our primary efforts on Facebook marketing and marketing automation, including email, triggers, SMS, and CRM automation, to efficiently guide leads through the sales funnel. We tested various Facebook ad strategies, utilized HubSpot CRM for email and phone automation, promoted the Client's offers through all accessible user channels, and optimized landing pages by experimenting with lead forms, giveaways, email collection techniques, pop-ups, and automated chat flows in HubSpot. This approach enabled us to establish a digital marketing system that started generating completed deals from the ground up. Subsequently, we scaled the campaigns, refined lead costs, and explored additional traffic sources and strategies. **RESULTS** We collaborated with the Client for over three years, consistently enhancing our outcomes. By the end of the third year, we had increased the number of leads by 59% while decreasing the cost per acquisition (CPA) by 41% compared to the second year. Over the three-year span, leads from paid sources expanded more than eightfold, and the cost per lead was halved.

We boosted an online tool store’s profit 10 times

Kulibin

In our analysis of sales and profitability, we pointed out to the Client the significant issue of a high rate of order cancellations. In response, the Client restructured their sales department and carried out internal audits, leading to a 38% decrease in cancellations and a positive trend for further enhancements. Additionally, the financial losses from these cancellations were reduced by 50%. The average order value rose by 1.7 times, the number of orders increased by 36%, and net profit in dollars skyrocketed tenfold, all while keeping marketing expenses almost unchanged and only slightly increasing the workload for the sales team.

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