RLM PR

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Overview

$10,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

1991

Year Founded

ABOUT RLM PR

More launches than NASA!

Laermer, a frequently cited expert on media relations, thought leadership, and culture, is a seasoned PR professional, former journalist, and the author of five bestselling books, such as Trendspotting, Punk Marketing, and Full Frontal PR. His reporting career began in 1979, and his articles, reviews, and columns have appeared in well-known publications including The New York Times, New York Daily News, Reuters, USA Today, Crain’s, People, Us Weekly, Chief Executive, Washington Post, Rolling Stone, and Editor & Publisher, among others.

Languages Spoken

English

HIGHLIGHTS

$10,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

1991

Year Founded

Services

Focus

Industries

Clients

Services Provided

59% Public Relations

21% Leadership Development

20% Content Creation

About the Team

OUR STORY

RLM PR, established in 1991 and headquartered in NYC with offices in LA and DC, is a full-service public relations firm renowned for its straightforward, no-nonsense approach. Under CEO Richard Laermer—a former journalist and bestselling author known for pioneering innovative PR methodologies—the firm leads the industry with expertise in technology, emerging industries, and business development. RLM PR specializes in helping clients capitalize on trends and establish strong media presences, training leaders to communicate effectively. The diverse leadership team, including Account Supervisor Greg Russo and Events Manager Analisa Moskus, enhances the firm’s ability to craft creative campaigns and memorable experiences. RLM PR’s commitment to excellence and unique marketing strategies continually delivers impactful results for its clients across the nation.

Portfolio

MicroPerfumes

Microperfumes

STRATEGY AND TACTICS: RLM devised a straightforward but effective approach to gain media coverage for MicroPerfumes. This involved sending samples of the brand’s most popular fragrances to selected reporters in the fashion, beauty, and lifestyle sectors. RLM also proposed MicroPerfumes for inclusion in prestigious gift guides and morning television programs, highlighting its affordability and extensive selection as ideal gifts for loved ones. The agency showcased MicroPerfumes’ ability to assemble fragrances into gift boxes tailored for various occasions, such as date nights, office settings, and outings with friends. Furthermore, RLM distributed time-sensitive press releases to inform the media about discounts and special gift boxes for different events, including Valentine’s Day, Mother’s Day, Father’s Day, Labor Day, Black Friday, and Cyber Monday. RESULTS: MicroPerfumes received overwhelmingly positive attention from reporters, becoming a mainstay in gift guides and morning TV segments. The Valentine’s Day campaign, in particular, was highly successful, resulting in mentions in numerous publications, such as The Luxe List, Paste, Spy, The Miami Herald, The Independent, MSN, Haute Living, Esquire, SheFinds, TheRoot, Woman’s Day, Shondaland, Newsday, and The Toronto Sun. Pitches for Mother’s Day, Father’s Day, and graduation also garnered significant attention, featuring in USA Today, Best Products, New York Post, The Independent, YourTango, TheList, Yahoo! Life, Women.com, Mother.ly, Bella Magazine, and Daily Mom. Additionally, MicroPerfumes' fragrances received exposure on morning shows and networks including Great Day KC, WGN-TV Chicago, Univision, and Good Day Sacramento. The company’s Chief Growth Officer was also featured as an expert in fashion and ecommerce outlets such as Who What Wear, Digital Commerce 360, and E-Commerce Times.

The Amazon BBQ Stunt

Amazon

Anticipating that many might view the barbecue as a joke or another stunt by Modern Humorist, RLM arranged several promotional placements in major media outlets before the event. They started by generating buzz in USA Today, the most widely circulated daily newspaper in the U.S., a week ahead of the barbecue with an article outlining the upcoming event. Following that, RLM highlighted the barbecue in The New York Observer’s weekly guide, the AP Daybook, and even secured a favorable feature in The New York Times to be published on the day of the event. To enhance its exclusivity, RLM invited top financial, business, and cultural journalists from across the country to the Bezos barbecue, and they eagerly accepted the invitation. Coverage extended far beyond New York and the U.S., thanks to syndicated network crews that attended. The barbecue became one of Amazon.com's most successful events, attracting over 100 journalists from major publications such as US News & World Report, Time, Newsweek, BusinessWeek, The Wall Street Journal, US Weekly, Fast Company, New York Daily News, Money, Fortune, Forbes, MSNBC, CNN, TechTV, ZDNet, Bloomberg TV, Associated Press, and Reuters.

Kay Van Wey

Situation: Kay Van Wey is a Board-Certified Personal Injury Trial Lawyer and Patient Safety Advocate with over 30 years of experience serving individuals who have suffered life-changing accidents or serious injuries due to medical providers, devices, or prescription medications. Strategy: At the onset of COVID-19, RLM effectively utilized Van Wey’s extensive expertise in medical malpractice and her role as a Patient Safety Advocate to attract journalists in need of a legal expert. Acting swiftly, RLM implemented an aggressive outreach plan that successfully resulted in interview requests and coverage from major national media outlets such as FOX Business, Los Angeles Times, Forbes, and USA Today. Results: The combination of timely strategic outreach and a strong marketing campaign delivered outcomes beyond expectations. Within five months, Van Wey achieved over 60 media placements with a cumulative 580 million impressions, not counting her notable appearance on CBS This Morning on July 28, 2020. These media highlights, in which Van Wey advocated for those facing injustices in nursing homes amid the pandemic, established her as a passionate thought leader and a sought-after expert. The significant media attention secured by RLM has undoubtedly enhanced her professional reputation. The increase in requests for legal representation, along with positive feedback from media outlets about her interview performance, demonstrates that RLM has elevated Van Wey's visibility as a recognized attorney. She has become a prominent thought leader in the media, greatly benefiting her firm’s expanding clientele.

5 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$10,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$10,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

"RLM PR delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

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Public Relations

Leadership Development

Content Creation

Industry Recognitions

Top 100 - Best In PR (#1 Eric Katzman, RLM PR)

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PR Hall Of Fame - Richard Laermer

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PR Power List Cannabis Honor Roll of 2019

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Locations

Headquarters

Chrysler Building 405 Lexington Ave - Suite 708

New York, New York, United States 10174

+12127415106

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