Rix Digital provides comprehensive Marketing Mix Modelling for brands seeking insights into which channels generate ROI, where to allocate budget, and how to demonstrate marketing's effectiveness to executives. Established by a former measurement expert from Heineken and Meta, we utilize AI to streamline the data preparation process that typically makes traditional MMM time-consuming and costly—offering the same level of output quality within 4-6 weeks at a significantly lower cost than traditional agencies. Our clients include brands in the FMCG, Alcoholic Beverages, Beauty, and Sportswear sectors throughout the UK and Europe.