Ritoban Mukherjee, a tech journalist who has transitioned into content marketing, assists growth-stage software-as-a-service startups in attracting new users, enhancing customer retention, and increasing revenue. After spending several years delivering measurable results for companies such as Quartz, Medium, Techradar, Tom's Guide, Kubera, Superhuman, ZoomInfo, Sendbird, and Glide, he is now starting his own agency to collaborate with startup founders and marketing teams to achieve their revenue objectives through content strategies.