Rise The Bet

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Overview

$10,000+

Min Project Size

$25 - $49/hr

Avg Hourly Rate

10 - 49

Employees

2020

Year Founded

ABOUT RISE THE BET

Experts in Sports Betting & iGaming Marketing.

We are dedicated experts in Sports Betting and iGaming Marketing, focusing on performance. Our specialty lies in digital marketing, design, and customized marketing strategies specifically for the betting sector. With over seven years of experience in the iGaming industry, we have gained in-depth knowledge that allows us to deliver personalized B2B and B2C solutions and marketing strategies designed to engage sports fans with their preferred betting brands. Our expertise comes from a blend of experience in top agencies and client-side businesses, giving us a unique insight into the expectations of both parties. We achieve exceptional results and foster enduring relationships with our clients by creating customized teams that are available five days a week for eight hours a day.

Languages Spoken

English

HIGHLIGHTS

$10,000+

Min Project Size

$25 - $49/hr

Avg Hourly Rate

10 - 49

Employees

2020

Year Founded

Services

Focus

Industries

Clients

Services Provided+4 Services

10% Search Engine Optimization (SEO)

10% Content Marketing Strategy

5% Email Marketing & Automation

7% Social Media Marketing

2% Other Digital Marketing

13% Google Ads Management

7% YouTube Advertising

13% Meta Ads Management (Facebook & Instagram)

About the Team

OUR STORY

Rise The Bet operates as a remote-first agency headquartered in London and Sofia, specializing in digital marketing and design tailored for the iGaming and betting sectors. Our expertise stems from a blend of experiences encompassing both top-tier agencies and client-side operations, allowing us a unique insight into the expectations from both perspectives. With over a decade of combined leadership experience—including roles as Co-Founder and CEO of a sports betting and gaming digital marketing agency, as well as Marketing Director at a major betting and casino operator—we deeply understand market dynamics and customer behaviors in intricate detail, ensuring our services are precisely aligned with industry needs.

Portfolio

How to Build a Winning Digital Strategy in Africa

Palms Bet Kenya

Palms Bet is a prominent online gambling and sports betting firm that provides a range of gambling services, including sports betting, slot games, and live casino experiences. In 2020, Rise The Web partnered with Palms Bet Bulgaria as a betting operator. Initially, we worked together on rebranding and establishing the brand's presence in the Bulgarian market. Following two successful years of collaboration, we became their top choice for expanding into the Kenyan market. **The Challenge** The Kenyan team sought assistance in developing a robust digital marketing strategy, starting with brand adaptation for a new continent, Africa. We began with thorough research on local conditions and betting regulations. Our subsequent step was to devise an innovative marketing strategy for Palms Bet Kenya to penetrate the African betting market. **Services Provided to Palms Bet Kenya** **The Strategy** Our first focus was adapting the brand to local tastes and the preferences of both current and prospective clients. We collaborated to create a comprehensive digital marketing strategy, with the initial goal of enhancing Palms Bet Kenya's reputation as a quality betting operator by boosting its online presence. Our design, social media, and PPC teams dedicated their efforts to refreshing the brand's image. Once visibility on the web improved, our next objective was to increase website traffic. The results were impressive! In terms of our social media strategy, the brand was active on four key platforms: WhatsApp, Facebook, Twitter, and Instagram. Additionally, we worked on building a community where users could discuss their experiences, including victories and setbacks. **The Results** The final outcomes after five months were remarkable:

Entering New Markets Through B2B and B2C Ads

CT Gaming Interactive

CT Gaming Interactive is a well-regarded name in the iGaming sector, and they aimed to expand their reach by increasing the number of countries where their games are available. RTW partnered with CT Gaming to execute B2C and B2B campaigns across two distinct platforms for a company that specializes in web-based iGaming products. **The Challenge**: We began with a limited budget, necessitating strategic spending to maximize impact. Our primary objectives with the client were as follows: **The Strategy**: We initiated our campaign with market research to identify the most popular networks, taking into account the estimated monthly and total user counts, along with the demographics of users in various countries. We opted to focus on two channels: LinkedIn for B2B and Facebook for B2C. Facebook proved to be the optimal platform for engaging B2C clients, so we aimed to minimize costs by utilizing Facebook ads. Conversely, for the B2B aspect, we chose to invest more to attract high-quality business leads. Additionally, we needed to enhance the infrastructure, improving the user experience for both B2B and B2C audiences on our client’s LinkedIn and Facebook pages, as well as the tracking of website visits and events. **The Results**: Initially, our client lacked dedicated social media pages and was relying on a personal LinkedIn profile for business purposes. We addressed this by inviting a selected group of contacts to like the newly established company page after ensuring it was fully set up. We also incorporated WhatsApp into the Facebook page and began to utilize it effectively. As a result, we began to see positive outcomes:

Social Media Explosion on Bulgarian iGaming Market

Palms Bet

Palms Bet stands out as one of the leading sports betting platforms in Bulgaria. Our collaboration with Palms Bet Bulgaria began in the challenging year of 2020 and has proven to be productive and successful over the past two years. We focused on various facets of the client's marketing efforts, including marketing strategies, brand identity, video and design projects, PPC advertisements, social media management, and website development. The Challenge Establishing and maintaining a strong social media presence is an ongoing and demanding endeavor, requiring continuous effort, research, and a great deal of creativity. The first three priorities we aimed to tackle were: To overcome these challenges, we partnered with Palms Bet’s internal marketing team to kick off our journey! The Strategy We conducted thorough research and analysis of the iGaming market in Bulgaria and assessed Palms Bet’s main competitors to devise a successful strategy. We implemented a consistent and optimized content posting schedule based on best practices for each platform, along with a comprehensive hashtag strategy. For engagement, we launched a new Facebook group that fostered a vibrant community of brand enthusiasts. We also improved our organic campaigns, produced more captivating social media content, and introduced gamification elements through various contests. The Results Our strategic approach and dedication yielded remarkable outcomes! After just one month, the results we achieved were impressive:

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