Website development
CLIENT: Adriana Clementino | Holistic Therapist. PROJECT GOALS: Our aim was to revamp the brand to clearly express themes of transformation, freedom, and unity for Adriana Clementino. This required redesigning the logo and revamping the website. RESULTS OBTAINED: For the logo redesign, we took into account the specified needs and goals. We thoughtfully integrated symbols of transformation, like an elegant butterfly, with the idea of unity, represented by the flower of life. The outcome was a minimalist icon that is visually appealing and memorable, easily adaptable across different formats for consistent branding. As for the website redesign, we concentrated on helping Adriana streamline her appointment scheduling while creating an environment that conveys freedom, tranquility, and harmony for users. Through careful design choices, including calming colors, user-friendly navigation, and captivating content, we successfully turned the website into a serene space that resonates with her target audience. Overall, the brand makeover and asset design project for Adriana Clementino was highly successful. The new logo embodies her core message, while the redesigned website simplifies appointment bookings and evokes positive feelings in visitors. These enhancements have not only fortified Adriana's brand identity but also improved her capacity to engage meaningfully with her audience. LANGUAGES: Portuguese