**BACKGROUND** Introduce your business and your role. I serve as the operations manager at Clean Clatch Inc., where we create sustainable and biodegradable fishing gear designed for recreational fishing. **OPPORTUNITY / CHALLENGE** What issue were you aiming to tackle with R&G Strategic? We sought R&G's assistance in developing our brand, which included designing a new logo and creating environmentally friendly packaging. **SOLUTION** What was the extent of their involvement? A significant part of the project involved conducting brand research and formulating a strategy aimed at our target customers. Since there were few companies like ours, we lacked direction for our branding. Consequently, the R&G team engaged with prospective customers and retailers to understand their brand values. They utilized this research to shape our brand identity and packaging. Our target audience consisted mainly of fishermen, and we wanted to communicate our commitment to performance and sustainability. R&G also helped us find a supplier for compostable packaging, as we wanted to avoid plastic. Additionally, they created a Shopify landing page, incorporating SEO elements. This page was intended solely to showcase our products until we were ready to start selling on the Shopify platform. **Team Composition**: We collaborated with four team members from R&G, including April (Designer), Liz (Creative Director), and Riley (Co-Founder & Director). **How did you connect with R&G Strategic?** Initially, we sought a company for packaging design. After meeting with several firms, R&G appeared in our online search. As fellow locals in Halifax, my connection with Riley was immediate; her personable nature and deep understanding of brands like ours, particularly in terms of sustainability, impressed me. We clicked well, and their proposal was appealing, leading us to expand the scope of their services for us. **Investment**: We invested approximately $25,000. **Current Status of Engagement**: Our collaboration took place from September 2020 to February 2021, with the potential for additional work in the coming months. **RESULTS & FEEDBACK** What proof can you provide regarding the impact of this collaboration? R&G did an excellent job of establishing our brand identity as both performance-driven and sustainable. Additionally, they successfully connected us with a supplier for biodegradable materials. While we haven't fully launched the brand or made sales yet, making metrics difficult to assess, we are genuinely thrilled with our new brand identity. The team provided us with numerous versions of each deliverable, giving us ample choices, and the packaging design was both striking and beautiful. Above all, R&G transformed our website, giving it a modern look that resonates with what fishermen are searching for. **Project Management Performance**: Our primary communication channels were Slack and Google for calls, along with a shared Google Drive. The R&G team was meticulous and adaptable regarding timeline changes, consistently updating us on schedules and providing necessary access to all relevant materials. **What impressed you the most?** We were particularly impressed by their communication and meticulous attention to detail throughout the project. The fact that they engaged with our customers even before the project commenced was a remarkable aspect for us. The team dedicated their efforts from the outset to ensure the brand was tailored specifically for our customer base. **Areas for Improvement**: Honestly, I don't have any constructive criticism for the team. We were extremely pleased with their work overall. **Advice for Potential Customers**: Ensure you understand what R&G requires from you to keep the project on track.