Growing awareness and lead gen with B2C clients
Spatial Future aimed to enhance its offerings through a new design and build service. Recognizing the market demand throughout Warwickshire and the Cotswolds, Rewind Creative crafted a fresh brand identity that highlights both their extensive architectural expertise and their innovative approach to self-build projects and renovations. The plan included a comprehensive launch strategy utilizing PR, social media, personal branding, and paid ads, which resulted in prominent features in Homes and Gardens and effective lead generation through PPC and organic social efforts within just two weeks. By leveraging the established brand reputation, we implemented a personal branding strategy for the Managing Director, focusing on content creation related to managing a design and build company and facilitating connections with industry peers. Our active engagement in the community significantly boosted his LinkedIn presence, achieving over 8,000 impressions per post in the first month. For lead generation, we developed and managed a comprehensive PPC campaign strategy that consistently yielded 10 to 12 leads monthly, with project values reaching up to £1.5 million and a conversion rate of 50% for incoming leads. The outcome included top-tier coverage in Homes & Gardens, which attracts 8.4 million monthly visitors, high-quality leads from various channels, a 107% increase in social media engagement across platforms like Instagram, TikTok, Facebook, Twitter, and LinkedIn, and the production of video content that gained over 15,000 views on TikTok. Additionally, there was a 144% increase in organic search traffic on Google for the brand, local, and keyword searches, resulting in 116 leads generated over 10 months at a cost of £103 per lead, with project values between £60,000 and £1,500,000. For the complete case study, visit: https://rewind-creative.com/work/spatial-future/.