RevWise

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Overview

$5,000+

Min Project Size

50 - 249

Employees

2023

Year Founded

ABOUT REVWISE

Total Affiliate Marketing Management

Revwise is an agency specializing in affiliate channel management that enhances and oversees your brand's affiliate program. We embed a diverse growth team directly within your marketing department, fully taking charge of increasing profit margins from affiliates. Our distinctive method involves thorough publisher research, outreach, strategic planning, negotiations, market and competitor analysis, and ongoing execution. Our committed research team provides valuable data to our Affiliate Management team, which establishes and manages optimal publisher partnerships to boost revenue.

Languages Spoken

English

HIGHLIGHTS

$5,000+

Min Project Size

50 - 249

Employees

2023

Year Founded

Services

Focus

Industries

Clients

Services Provided

85% Affiliate Marketing Program Management

15% Social Media Marketing

About the Team

OUR STORY

Our Journey RevWise is a recognized performance marketing agency that focuses on helping brands expand through Affiliate Partnerships and TikTok Shop. We specialize in managing and enhancing your brand's affiliate program. Our diverse growth team works seamlessly within your marketing department, fully responsible for maximizing profits from affiliate channels.

TEAM PHOTOS

Portfolio

105% YoY increase in Revenue for The Bottle Club!

The Bottle Club

The Bottle Club, a destination for adventurous drinkers seeking new favorites and flavors, engaged RevWise to enhance their affiliate marketing program. In just six months, we achieved an impressive 105% increase in year-over-year revenue! The Bottle Club had been struggling with a significant drop in revenue after switching to a different affiliate network, facing over a 25% month-on-month decline in sales, which called for urgent action. Upon taking charge of the program, we conducted a detailed analysis to pinpoint the publishers contributing to the revenue drop. We reached out to these publishers to understand the reasons behind the decline and negotiated for greater exposure for The Bottle Club. In exchange for a temporary increase in commission, we ensured that the brand's overall profitability remained unaffected. We also kept the affiliate network updated with new offers and news to sustain momentum. Utilizing tools such as SEMrush, our data and research team identified high-quality publishers with relevant review articles and buying guides that aligned with The Bottle Club's products. We carried out a thorough competitor analysis to find market gaps, which shaped our outreach strategy. Tim Martin-Harvey, Head of E-Commerce at The Bottle Club, shared his thoughts on our collaboration: "How does RevWise cater to the specific needs of your multi-brand e-commerce operation? Given the complexity of The Bottle Club's extensive catalog, RevWise has been adaptable to our requirements. From managing our affiliates in discounting, cashback, and influencer collaborations to brand-to-brand partnerships, they navigate these complexities effectively. Their capability to manage such a diverse range of affiliate relationships while enhancing performance highlights their ability to thrive in a dynamic, multi-brand environment like ours."

Achieving +22% increase in bookings YoY for Go Ape

Go Ape

To start, we carried out a comprehensive assessment of Go Ape's current affiliate program. Our analysis revealed significant opportunities for optimization and set the stage for strategic growth, targeting upper-funnel publisher types that can contribute to annual bottom-line growth. Besides increasing booking volumes from closed user groups, our team successfully enhanced visibility with major publishers like Britain's Finest and NME, ensuring Go Ape’s adventures were prominently featured in widely consumed content. We also formed collaborations with local content experts, such as My Town Rocks and PlayHunt, which helped strengthen community ties. Our team created a detailed strategy to excel in the activities and leisure content sector. By providing targeted commission boosts to selected partners, we encouraged them to promote Go Ape experiences through impactful placements, leading to higher sales and increased brand awareness. Effective communication and collaboration define the RevWise-Go Ape partnership. We made sure the existing publisher base was consistently informed and motivated for optimal exposure, while continuously reaching out to, qualifying, and onboarding new partners to the program. With RevWise achieving a +22% increase in bookings year-on-year, Go Ape's Digital Marketing Manager stated: “We engaged RevWise to oversee the daily operations of the Go Ape affiliate program, attract new publishers, and optimize the program as an extension of our team. RevWise is easy to collaborate with, follows through on promises, and remains responsive to our needs. Their efficient setup and technological capabilities have allowed them to accomplish a significant amount of work, delivering excellent service to Go Ape so far."

700% increase in sales for Johnstons of Elgin!

Johnstons of Elgin

### Challenges and Strategic Solutions The previous commission structure was rigid and not customized for different types of publishers, which limited incentives for top-performing affiliates. Additionally, the program was affected by low-performing voucher code sites that undermined meaningful sales. A limited publisher base also restricted our outreach and revenue opportunities. **Action Plan:** **Program Cleanup:** We carried out a thorough audit to identify and eliminate underperforming voucher code sites while ensuring high-quality content through close monitoring of affiliate activities. **Publisher Expansion:** We identified and onboarded a diverse range of high-quality publishers to expand our reach. Collaborating with leading publishers helped drive traffic and improve brand visibility, ultimately boosting revenue. **Strategic Campaigns:** We initiated targeted campaigns during key times, such as the Summer Sale Event, to increase affiliate engagement and achieve significant sales growth. We executed a broad outreach effort aimed at upper and mid-funnel publishers, which are vital for sustainable long-term growth. Upon recruitment, we integrated new publishers into the program and maintained regular communication through newsletters and personalized interactions to keep them informed about promotions and campaigns. In the following months, we established strategic partnerships with a diverse array of new publishers, including: - Ape to Gentleman - Country & Town House - London Fashion - The Luxe Review - The Guardian - LDNFASHION Our focused strategies yielded impressive results: - A 135% increase in revenue during the June Sale Event compared to May, a typically sluggish period for the brand. - A significant transformation in affiliate-driven revenue and the overall health of the program due to the cleanup, expansion of the publisher base, and optimization of the commission structure. During the Black Friday/Cyber Monday timeframe, Johnstons of Elgin saw an extraordinary Year-over-Year revenue growth of +1180%, thanks to the newly onboarded and highly effective publishers.

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