Sobry Beak Branding
We began a comprehensive rebranding journey for Sobry Beak, starting with an in-depth discovery session and extensive research. This allowed us to explore the core of the company and understand the industry, forming the basis for our creative approach. Through internal and external surveys, we generated several potential names and assessed their appeal to various audiences. Guided by the same principles, we developed an identity that combined deep significance with a sleek, minimalist aesthetic. Along with creating the brand’s identity, we established Sobry Beak's unique ‘House Style’ and ‘Tone of Voice,’ culminating in a concise style guide that acts as a blueprint for the brand’s communication strategy, ready for key property listing platforms like Rightmove. In the digital space, we provided Sobry Beak with various assets to enhance its presence across social media. We also designed and built a fully customized website to meet their specific needs, ensuring an engaging and user-friendly experience. As construction on the properties began, we shifted our focus to producing various print materials. This included creating inviting sales brochures for potential buyers, designing building site hoardings that blended with the environment, and developing intuitive wayfinding assets to assist visitors throughout the development. Our holistic strategy ensured that Sobry Beak established a unified brand presence in both the digital and physical spheres. From eye-catching visual elements to engaging online platforms and physical materials, we took every step necessary to enhance Sobry Beak’s image and connect with its discerning audience.