Digital Launch for a Coaching Business
When Alexandra Frost came to re:solved, she was set to launch her coaching practice and required a complete digital presence created from scratch. Lacking an existing website or branding, her main goal was to establish a professional and trustworthy online identity that would enable her to effectively showcase her services and start marketing her business. We closely collaborated with Alexandra to bring her vision to fruition through a cohesive digital experience. The project kicked off with full branding, including logo design, visual identity, and social media covers, laying the groundwork for a consistent and contemporary aesthetic across all platforms. Subsequently, our team designed and developed a custom website using Framer, specifically tailored to showcase her coaching services, personal narrative, and published works. To facilitate client interactions, we integrated a booking system with Calendly and set up automated contact forms linked to Google Drive, Google Sheets, and Gmail. These automations allowed for effortless capture, organization, and follow-up of leads. Throughout the process, we offered strategic advice on structure, content, messaging, and initial marketing efforts to help her prepare for a successful and confident launch. The outcome was a refined, responsive, and manageable website supported by a distinct visual identity and effective lead-handling automations. Alexandra is now equipped to run marketing campaigns, attract clients, and deliver her services with a professional online presence that reflects her value. "The passion, dedication, and human side of the team made all the difference. They beautifully realized my vision." — Client feedback (Clutch)