REPLUG

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Overview

$25,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2020

Year Founded

ABOUT REPLUG

Unlock Your App Growth | ASO & Paid Acquisition

REPLUG is a consulting agency located in Berlin that specializes in comprehensive app marketing. We assist both mobile-focused and traditional businesses in launching, scaling, and enhancing their mobile app growth through clear and effective strategies. Our team of specialists is dedicated to the following areas: 1. Growth & Strategic Consulting 2. App Store Optimization 3. Paid User Acquisition 4. Creative Studio. REPLUG has earned a reputation as a top international app marketing consulting agency, receiving several prestigious accolades including: 1. Recognition as one of the top mobile app marketing companies from 2021 to 2025 by Business of Apps 2. Acknowledgment as a leading App Store Optimization company from 2022 to 2025 by Business of Apps 3. Finalist for the best TikTok campaign in 2020 at the App Growth Awards 4. Winner of the best retention and CRM campaign in 2021 at the App Growth Awards (APS) 5. Winner of the best-integrated mobile marketing campaign in 2021 at the Web Excellence Awards 6. Winner of the best mobile advertising campaign in 2022 at the Web Excellence Awards 7. Grand Prix winners and Most Effective App Install Campaign at the 2023 Effective Mobile Marketing Awards 8. Clutch Global and Champion Award 2025 9. Winner of the best app marketing integrated campaign at the 2025 Web Excellence Awards.

Languages Spoken

EnglishSpanishJapaneseGermanFrenchItalianSerbianCroatianGeorgianCzech

HIGHLIGHTS

$25,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2020

Year Founded

Services

Focus

Industries

Clients

Services Provided

18% Pay Per Click

10% Conversion Rate Optimization (CRO)

17% Mobile & App Marketing

5% Performance Marketing

50% Media Planning & Budget Allocation

About the Team

OUR STORY

Founded in 2020, REPLUG is a renowned international mobile app growth consulting agency born from the founders' decade-long experience in digital marketing. Amid the global challenges of the COVID-19 pandemic, Luca and Lorenzo united their expertise and shared values to create a transparent, flexible, and performance-driven agency. REPLUG stands out by combining data-driven insights with creative strategies to unlock immediate and sustained growth for mobile apps. Their zero-nonsense approach and commitment to collaboration empower partners to navigate the complex digital landscape effectively. This dedication has earned them international recognition and trust from leading brands, solidifying their position as true experts in app marketing and growth.

Portfolio

Photosì: scale beyond the duopoly with TikTok

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PhotoSi is the top photo printing app in Italy and Spain. After several years of successfully acquiring users on Facebook and Google, the performance of these efforts began to plateau. As a result, REPLUG decided to explore a new channel that PhotoSi had never utilized before: TikTok. The initial strategy involved testing the channel with existing video content from Instagram, but it quickly became clear that TikTok required unique content. With this insight, we collaborated with micro-influencers to educate them about the product and allow them to create original content for our performance-focused campaigns. Within a few weeks, we began to see significant results, including a notable decrease in cost per install (CPI) and, more importantly, a 53.9% reduction in cost per acquisition (CPA). However, we didn't stop there; we aimed to evaluate the effects of targeting a new, younger audience. Over a few months, we discovered that the return on investment (ROI) was 1170% higher than what we had achieved on Facebook. For more details, visit: https://rplg.io/success-stories/success-stories-data-driven-user-acquisition-photosi/.

Upday: 360-degree app growth consulting

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Our app growth consulting team provided assistance to the Upday team with various tasks related to the launch and enhancement of the mobile app across multiple countries. We concentrated on implementing and configuring the MMP (tracking and attribution tool) within the app to ensure transparent tracking of all marketing efforts and accurate allocation of marketing expenses. Additionally, our team conducted regular training sessions and workshops for the Upday marketing team.

Redefine the mobile CRM & retention for Winelivery

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As Winelivery experienced substantial growth during the nationwide lockdown, the team encountered the challenge of effectively engaging their audience. The CRM strategy they implemented led to an immediate boost in engagement and facilitated a smooth transition for users from registration to repeat purchases. By planning several automated journeys to guide users through various actions, we achieved a 24.7% increase in first-time purchases and an 18.5% rise in repeat purchases. Additionally, we collaborated with the Winelivery team to develop a strategy aimed at increasing the referral rate, thereby enhancing user lifetime value. With a redesign of the app's user experience and other improvements, the increase reached up to 28.8%. For more details, visit: https://rplg.io/success-stories/crm-winelivery/

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