Tradezella - Designed to Think Like a Trader
Tradezella, a rapidly expanding trading journal created by trader-turned-entrepreneur Umar Ashraf, offers numerous features such as real-time data, extensive analytics, and journaling capabilities. However, new users often found it overwhelming due to its complex interface, inconsistent experiences across devices, and minimal onboarding support. While advanced users remained engaged, casual users tended to leave. That’s where we stepped in. We collaborated with the team to reimagine the product experience, beginning with the dashboard. Our objective was to provide traders with clear, actionable insights. We streamlined user flows, enhanced the interface, and reorganized how performance data was displayed. All changes were tested with actual traders to ensure they not only looked better but functioned better as well. The outcomes were impressive: a 40% increase in user engagement, a 25% rise in retention, a 30% boost in new sign-ups, and a 4.7★ rating on TrustPilot. In summary, we assisted Tradezella in continuing its growth while remaining accessible to its users.