How Research Has Helped an HR Management Platform
Approach 1. After reviewing the research request, we created a detailed research plan, established criteria for success, and developed a framework to evaluate the markets of interest to the client. 2. We identified, categorized, and analyzed a list of competitors, considering their marketing positions, product features, company age, social media tactics, traffic sources, pricing strategies, lead generation methods, and more. 3. We established criteria to distinguish between favorable and unfavorable markets and examined the traffic patterns in each. 4. The data collected enabled us to identify over 20 relevant factors, allowing us to compare and draw conclusions about how to use this information for exploring and evaluating the potential of new markets. 5. To prioritize and assess the markets, we investigated their characteristics, potential, consumer behavior, satisfaction levels, price ranges, and target demographics. 6. We presented the findings to the client to aid in planning their marketing campaigns in the prioritized regions. For more information and insights, visit: https://medium.com/@releven/case-study-plai-604371f43c2e.