Founded in late 2018, Refinery emerged from frustration with adtech partners that prioritized advertisers over publishers. As publishers themselves, the team deeply understands the challenges within the digital ecosystem and is committed to putting publishers first. Their mission is to revolutionize the industry by offering advanced ad monetization solutions that enhance both the quality and distribution of ad inventory, leading to increased net revenue. Headquartered in Madrid with Dutch roots, Refinery prides itself on a vibrant, passionate team delivering personalized, efficient service. Their core values—innovation, directness, positivity, passion, and commitment—drive a culture dedicated to excellence. Trusted by numerous partners, Refinery combines expertise and technology to empower digital publishers worldwide.