Grow Leads
The client is a background check service agency operating in 15 countries. Their offerings include education verification, reference checks, drug testing, employment verification, address confirmation, identity checks, and criminal record checks. Their objectives are to increase incoming leads, distinguish themselves from larger competitors like Hireright, and build a list of senior-level decision-makers.
To achieve these goals and enhance their inbound leads in a competitive global market, we implemented a content marketing strategy. This plan involved:
- Defining a clear buyer's journey and conducting a market analysis to identify what type of content would resonate most
- Launching a newsletter to re-engage a dormant list of 8000 contacts
- Creating lead magnets designed to attract the desired audience and help us build a valuable list
- Establishing active email marketing campaigns to generate more leads
- In addition to email marketing, lead magnets, and newsletters, we decided to produce content for other platforms, including video marketing and LinkedIn.
Key accomplishments included:
- Developing appealing content tailored to diverse markets such as the US, Middle East, and India
- Establishing a regular client newsletter that became a significant point of interest for recipients
- Securing 25 new business leads within the first month
- Receiving positive responses to email campaigns and newsletters from recipients.