Marty Reed is a certified QuickBooks ProAdvisor based in Del Mar, California, who leverages cloud technology to assist business owners nationwide with bookkeeping and informed business guidance. With over 35 years of experience managing small to medium-sized businesses in Southern California and Rossland, British Columbia, Marty combines expertise from diverse markets. A San Diego County native, he is deeply committed to environmental conservation, actively volunteering to protect local endangered species. Marty serves as the native species liaison for the San Diego Turtle and Tortoise Society, running a foster home with eleven California Desert Tortoises available for adoption. Additionally, he presides over the Southern California Conservancy, promoting volunteer opportunities supporting various regional environmental agencies.