Mona Fashion
We transitioned from a custom solution to headless BigCommerce across six markets: Serbia, Croatia, Bosnia & Herzegovina, Montenegro, North Macedonia, and Global. The website type is B2C, with mobile applications available for iOS and Android. The platform utilized is BigCommerce, and the services provided include design, UX/UI, development, and maintenance. The ERP system is ASW, while the order management system is Linnworks. For online payments, we support Cybersource, credit and debit cards, as well as ApplePay and Google Pay through Raiffeisen Bank. Last-mile carrier services include Daily Express, X-Express, GLS, Pošta Crne Gore, and ELS. Marketing automation is managed via Klaviyo, and personalization and conversion rate optimization are handled by Segmentify. This re-platforming aims to establish a more stable long-term platform, modernize and enhance the online experience, facilitate easier store management, and provide improved capability and control over CMS content. It also seeks to increase sales from loyal repeat customers while attracting new ones, simplify the process of expanding into new regions, and solidify the brand's position as a leading regional fashion label with global recognition. Future interchangeability between systems will reduce reliance on a single platform.