INSTREAMATIC
**Visual Communication for Client: Instreamatic**
Instreamatic is an innovative startup based in Silicon Valley that leverages voice advertising and artificial intelligence to facilitate communication between brands and consumers. The company collaborates with leading audio platforms such as Pandora, the top audio service in the United States, and Gaana, the premier audio platform in India, in addition to popular mobile apps, smart speakers, and connected vehicles.
**Objective:** Develop a visual identity for Instreamatic, encompassing elements like a logo, color palette, and typography. The goal was to create a striking design that captures the essence of Instreamatic. The project kicked off with the creation of an A4 layout designed to grab attention quickly, which we successfully achieved.
**Deliverables:** The project included one-pagers, infographics, and a pitch deck.
**Challenges:** Instreamatic has evolved, much like a broad tree of audio advertising, branching into various areas, including voice ads, spoken video ads, voice feedback, and surveys.
**Instreamatic Projects:**
- **Voice Ads:** These involve interactive dialogue between brands and consumers on popular applications. The format is addressable and powered by AI, allowing for tailored messaging and insights into consumer buying intentions.
- **Conversational Video Ads:** These video advertisements promote dialogue between brands and consumers on smart TVs and common mobile apps, ideally suited for visual content environments.
- **Voice Feedback:** This interactive format offers immediate customer feedback and actionable insights. Instreamatic’s Voice AI platform aggregates relevant data and sentiments from voice responses, presenting them in a concise report that highlights both immediate improvements and long-term preferences.
- **Voice Surveys:** These real-time, AI-driven voice surveys, available on popular audio streaming platforms, enable brands to engage with consumers on the move, yielding critical instant feedback and dashboard reporting.
**Team:**
- CEO: Red Graphic - Nadia Zelenkova
- Art Director: Red Graphic - Slava Lysenko
- Graphic Designer: Red Graphic - Sasha Sheresheva
- Graphic Designer: Red Graphic - Dasha Knyazeva