Joberz
A startup named My1stJob reached out to us, and we immediately clicked with them. They assist students and young individuals in securing jobs without prior experience. During our initial meeting, Sasha and Natasha shared their innovative approach with us, and we were excited!
Next, we needed to create everything from scratch: a name, logo, communication strategy, and overall positioning to challenge the established recruiting firms. Many first jobs are found through referrals from friends or family, but not everyone has that support. My1stJob aims to serve as a reliable advocate for job seekers, helping them kickstart their careers. We position ourselves as a trusted ally, not just as a distant connection.
For the naming and logo, our primary objective was to devise a brief, memorable name that resonates with job seekers and attracts employers. The name combines two dynamic elements—JOB and Z—joined by the assertive suffix ER. "JOB" signifies work, while "Z" represents the generation that comprises the majority of our applicants.
The logo features a clear, legible font with a geometric emphasis on the letter Z. This emphasis includes four variations that reflect different skill groups: leadership, creativity, communication, and empathy. The logo has both static and animated versions; in the animated version, the emphasis symbols alternate to highlight that while people vary, JOBERZ is ready to assist everyone. These symbols are also utilized within the brand identity as standalone elements.
When designing the advertising campaign, we considered the diverse interests of our target audience, opting for quick-to-read visuals and avoiding overly complex messages. Our main focus is to help young individuals find jobs without experience. After all, as the saying goes, “work won’t come looking for you.” Therefore, the simpler we can make the job-finding process, the better.