Realize is a performance marketing platform that specializes in performance-driven campaigns, offering various formats and placements beyond standard native advertising, such as display, video, carousel, and app promotion, all within high-quality publisher and OEM inventory. Realize+ serves as the platform's intelligent AI system, which continuously makes and implements strategic choices for advertisers to enhance performance. This launch also included the debut of the first Claude Skills and the integration of the Model Context Protocol (MCP), allowing AI agents to directly interact with Taboola's internal systems. The platform’s features are tailored to help advertisers automate campaigns, target audiences, and refine and optimize creatives across different formats.