New Brand Positioning for Earlywork
Earlywork serves as a center for driven young professionals embarking on or progressing in their careers in tech, startups, and social impact. Founders Dan, Jono, and Marina have ambitious plans for the platform, but their previous brand identity didn't reflect the tone they wished to convey. They approached us to enhance their brand and lay a solid foundation for Earlywork's future. To kick off the project, we held a series of Discovery Workshops to identify Earlywork's core brand essence. Collaborating with Dan, Marina, and Jono, we established the foundation for their new identity. We identified three core values—Authenticity, Ambition, and Multiplayer—and from there, we developed three brand personality territories: Bold, Collaborative, and Out-of-the-box. To maintain their existing brand recognition, Earlywork chose to retain their current logo and colors. Using these as a starting point, we revitalized the brand by introducing new visual assets that evoke a sense of excitement. We incorporated a mix of 'stickers,' dynamic arrows, shapes, and rounded edges to convey energy and youthfulness. Additionally, to foster a strong community feeling, we featured authentic photos of Earlywork members, as well as images from their past events and activities.