Web and Mobile apps for managing your RX
Bartells is a family-owned pharmacy in the Northwest with over 80 locations (until its recent acquisition by Rite Aid). Before collaborating with Ravenna, Bartells operated two distinct digital systems to manage customer pharmacy interactions: one for the website and another for mobile applications. These systems had separate databases, reporting systems, administrative tools, and vendors, creating significant challenges for Bartells. Every change required double the effort from the marketing and IT teams, making this a critical issue to address. Additionally, the visual appeal and branding of the older systems were problematic; the website was outdated and hard to navigate, while the mobile platform was slow and cumbersome. Since Ravenna had already supported Bartell’s website and other digital assets, they reached out to us to develop a comprehensive pharmacy solution. We proposed creating a unified backend system that interacted with Bartells’ back-office software from McKesson, which would then connect with both the web and mobile apps to form a complete end-to-end system. This approach yielded several positive outcomes: we consolidated all users into a single database by merging the two third-party platform databases, significantly reducing time and resources for the marketing and IT teams. Furthermore, it enhanced the customer experience with a cohesive and well-branded look across the web, mobile web, iOS, and Android apps. Users could transition seamlessly between the website and mobile apps. Ultimately, our work and long-term support for Bartells resulted in higher engagement levels, an increase in daily active users, and, most importantly, a management system that Bartells could effectively handle.