Torq Commdities
Torq Commodities is a well-established company in the commodity trading sector, employing over 70 individuals and based in London, with additional offices in Singapore, India, and Africa. Like any large organization, it is crucial to consider the viewpoints of various stakeholders, employees, and current business practices when crafting an effective brand development strategy.
**Our Responsibility**
The challenge we faced was how to effectively synchronize different business segments to create a clear flow of information that produced valuable content, aiding in both talent acquisition and enhancing company transparency. Additionally, we were responsible for creating technical industry materials across various commodities, including agriculture, energy, and minerals. Beyond developing internal processes for content creation, we also managed and posted content across all their digital platforms.
During our collaboration with Torq, we successfully grew their LinkedIn professional account to over 9,000 organic followers by consistently delivering high-quality, industry-relevant content. We designed fresh and unique graphics to clearly depict specific supply chain processes, wrote comprehensive articles about employee experiences, and provided timely news alerts to keep target audiences engaged. Over the years, we refined our content creation process to stay ahead of industry trends while ensuring flexibility for creating dynamic, timely materials efficiently.
**Key Results**