**BACKGROUND** Please provide an overview of your company and your role. I serve as the marketing coordinator for Southern California Dental Group, a general dental practice with multiple locations across the state. **OPPORTUNITY / CHALLENGE** What prompted your company to engage Raincross? We enlisted their services for targeted SEO initiatives. What were your objectives for this project? The dental sector is highly competitive in California, and due to our limited advertising budget, traditional TV and radio ads aren't viable. Therefore, we aimed to optimize our existing website for specific keywords. **SOLUTION** How did you choose this vendor? Our IT company recommended them based on their previous client experiences. Can you describe the project in detail? Following an initial consultation and site assessment, they established specific project aims, which included optimizing existing pages, creating targeted landing pages with lead generation forms, launching a blog, building quality backlinks, and revising some content on our website. Who made up the project team? The team included the owner, a content manager, and an SEO expert. **RESULTS & FEEDBACK** Can you provide any metrics or data that reflect the quality of their work and the impact of the collaboration? We are achieving the results we desired and are satisfied with the costs. How did Raincross manage the project? They execute our requests promptly and professionally, addressing any issues directly with the owner, who genuinely cares about the team's performance. What stands out to you about Raincross? Their accessibility and personalized approach, along with their commitment to delivering quality work to our satisfaction, is commendable and uncommon among businesses in any industry. Are there any areas that could be improved? No, I have no complaints regarding their performance.