Quimby Digital

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Overview

$10,000+

Min Project Size

10 - 49

Employees

2019

Year Founded

ABOUT QUIMBY DIGITAL

Social Media Marketing | Women's Health, CPG & DTC

Quimby Digital is a social media marketing agency that specializes in helping fast-growing brands in sectors such as parenting, women's health, femtech, consumer packaged goods (CPG), and software as a service (SaaS). Established by Ashley Rector in 2019, the agency offers a range of services including organic social strategy, paid social advertising, influencer marketing, Reddit marketing, user-generated content (UGC) production, and community management. Achievements include a 117% increase in engagement for a direct-to-consumer (DTC) parenting brand, over 60,000 app downloads through both paid and organic social efforts, and a cost per lead (CPL) of $6.10 on Meta ads for a women's health startup, which is 49% lower than average benchmarks. Their Reddit strategy programs are effectively fostering organic brand advocacy on a large scale. The agency's primary services encompass Social Media Marketing, Paid Social Advertising, Meta Ads, Influencer Marketing, UGC Production, Reddit Marketing, Community Management, Content Strategy, and Creator Partnerships.

Languages Spoken

English

HIGHLIGHTS

$10,000+

Min Project Size

10 - 49

Employees

2019

Year Founded

Services

Focus

Industries

Clients

Services Provided

70% Social Media Marketing

30% Pay Per Click

About the Team

OUR STORY

Our Narrative At Quimby Digital, a women-owned boutique social media agency run by experienced strategists, we develop strategies for organic and paid social media, influencer/UGC content, Reddit/community engagement, and PPC campaigns tailored to CPG, femtech, wellness, parenting, and SaaS brands. Our approach combines creative precision, data-focused testing, and practical execution, resulting in quick traction (within 60–90 days) and measurable success: significant growth on TikTok, increased reach, longer watch times, and ad performance centered on conversions.

Portfolio

Strategic Social & Paid Media for Space Capital

Space Capital

Quimby Digital collaborated with Space Capital to enhance their visibility on LinkedIn, Twitter (X), and other platforms. As a B2B brand operating in a specialized space sector, they required more than mere engagement; they sought effective storytelling that could transform technical information into captivating narratives. We devised a comprehensive social media strategy that integrated organic posts, paid advertising, and community management to expand their audience of startup leaders, engineers, and investors. The outcomes included a 117% rise in engagement, a 24% increase in impressions, and broader reach to key B2B audiences. Throughout our partnership, Quimby became an integral part of the Space Capital team, handling real-time content management during crucial events, creating thought leadership articles, and boosting conversions with targeted paid media. Interested in achieving similar results? This is just the beginning.

Driving Waitlist Sign Ups Pre-Launch in Fem Wellne

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**Xella Health Achieves 11,867 Signups at $6.10 CPL — Overview 7 Weeks Early** In December 2025, Xella Health sought our assistance in launching their AI-driven women's health testing and concierge care platform. Their service aimed to clarify complicated and frequently misdiagnosed issues such as fertility struggles, perimenopause, PCOS, endometriosis, and early cancer risks through comprehensive multi-omic testing and expert insights. With the launch set for mid-April 2026, they required immediate, substantial demand generation. **Objective:** - Target: 10,000 Waitlist Signups - Desired CPL: $10-$12 - Timeline: Approximately 4 Months **The Approach** Given the tight schedule, we prioritized rapid execution. **Phase 1: Quick Creative Testing** - We initiated: - Meta campaigns aimed at women aged 25-50 with diverse interests - 8 initial creative assets - 2 Google Search ad groups focusing on high-intent phrases ("women’s health test" & "symptoms") Within weeks, one specific Meta carousel outperformed others. Consequently, we redirected our budget to support this successful asset and quickly created further variations (static, video, and different messaging). This strategy enabled us to enhance effective elements without disrupting performance. **Phase 2: Reducing Conversion Friction** - Initial campaigns, optimized for website conversions, had a CPL around $8, already better than our target. We then implemented: - Meta Instant Forms with qualifying questions to boost lead quality - A streamlined, mobile-oriented flow These changes lowered friction and improved both volume and efficiency. **Phase 3: Expansion and Efficiency** - As performance became stable, we added: - User-generated content (UGC) video assets to enhance trust and relatability - Google Performance Max for broader outreach - Ongoing creative refinements based on audience feedback Over the subsequent months, the CPL stabilized at approximately $5, nearly 50% lower than the projected benchmark. **Results:** - Total Spend: $72,340.42 - Waitlist Signups: 11,867 (as of March 2, 2026) - Overall CPL: $6.10 - Meta CPL: $5.24 **Key Outcomes:** - Surpassed the 10,000 waitlist signup goal.

Social Strategy & UGC That Drove Growth for Cerebe

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Cerebelly, a baby food brand backed by scientific research and founded by a neurosurgeon mom, collaborated with Quimby Digital to enhance their social media presence, build trust with millennial parents, and create captivating content that informs and converts. We crafted a cohesive organic strategy on Instagram and TikTok that included: - Trend-driven Reels and nutrition insights - Mom-tested user-generated content campaigns - Consistent community interaction - Intelligent reporting and optimizations via Agorapulse In the first quarter alone, we achieved: - 📈 5,055 new followers (102% above target) - ❤️ 68.3% rise in engagement - 🌍 587K+ reach (17% over goal) Our educational recipe content was particularly successful, encouraging shares and discussions among health-conscious parents. Alongside influencer collaborations and a user-generated content approach, Quimby effectively became an extension of Cerebelly’s marketing team, helping them enhance both visibility and trust in a competitive consumer packaged goods environment.

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