Wendy's Mobile App
**The Opportunity**
Wendy's aimed to simplify the purchasing process by allowing customers to place orders through the Wendy's app. This approach shifted the emphasis from traditional in-store counter sales to a remote mobile ordering method.
**The Process**
To start, we needed to understand how users would navigate the app and how their interactions would integrate with Wendy's existing systems. Our goal was to create a user journey that facilitated efficient onboarding while also collecting valuable customer information for Wendy's. The design allowed users to browse the menu without requiring them to create an account right away. When they decided to order, save favorite items, or use coupons, they were prompted with the advantages of establishing a Wendy’s account. We included tab navigation to enable customers to easily access different sections of the app, such as ordering, menu browsing, coupon management, and viewing favorite items. While users could place orders remotely through the app, it was essential to clarify that Wendy’s would only start preparing the order once the customer arrives at the store for pickup, ensuring the meal's freshness. Consequently, it was crucial to position this process as a mobile kiosk rather than a mobile checkout.