Published
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Overview
2020
Year Founded
ABOUT PUBLISHED
Public Relations Firm
Published is an Australian digital PR firm designed for the age of AI-driven search. We help brands in sectors like real estate, property, mortgage and lending, financial planning, wealth management, and insurance gain media exposure in reputable publications within their industry. Our offerings encompass Fame Campaigns (unique data studies that achieve national recognition), the Authority Engine (consistent spokesperson placements), Link Magnet (digital assets that attract links), and Amplify (content distribution). Each campaign is evaluated based on critical factors for contemporary search, including publisher credibility, brand mentions, searches for the brand, and visibility in AI-generated responses.
Languages Spoken
English
HIGHLIGHTS
2020
Year Founded
Services
Focus
Industries
Clients
Services Provided
100% Public Relations
About the Team
OUR STORY
Founded on the conviction that genuine authority prevails in search and AI, Published emerges as a pioneer in redefining brand recognition. Traditional SEO tactics, especially backlink schemes, fall short in building true authority, which is increasingly gauged by credible citations across respected media. Co-founders Jack Genesin, an SEO expert with a decade of experience, and Ollie Brazier, a specialist in paid social advertising, combine their insights to address this deficiency. They recognize that while many invest heavily in ads and backlinks chasing metrics, real visibility stems from structured authority systems that position brands and leaders as trusted industry figures nationally and locally.
Locations
Headquarters
Suite 683, 585 Little Collins St
Melbourne, Victoria, Australia 3000