Founded on the conviction that genuine authority prevails in search and AI, Published emerges as a pioneer in redefining brand recognition. Traditional SEO tactics, especially backlink schemes, fall short in building true authority, which is increasingly gauged by credible citations across respected media. Co-founders Jack Genesin, an SEO expert with a decade of experience, and Ollie Brazier, a specialist in paid social advertising, combine their insights to address this deficiency. They recognize that while many invest heavily in ads and backlinks chasing metrics, real visibility stems from structured authority systems that position brands and leaders as trusted industry figures nationally and locally. Embracing the future of Generative Engine Optimisation, Published focuses on earned trust, ensuring brands are top-of-mind for AI-driven