PRP Group
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Overview
10 - 49
Employees
2011
Year Founded
ABOUT PRP GROUP
Data-driven storytellers for the education market.
PRP Group, previously known as PR with Panache!, is a leading firm specializing in public relations, marketing intelligence, and strategic communications, dedicated to the preK-12 and higher education sectors for over 20 years. With multiple accolades from the EdTech Digest EdTech Leadership Awards and the Edvocate Awards for Best EdTech PR Firm, PRP Group focuses exclusively on education. They have collaborated with numerous organizations, ranging from major industry players to emerging startups, to develop compelling narratives for diverse educational audiences. Their services encompass media relations and communications for regional, national, and educational outlets, crisis communications planning and management, as well as marketing intelligence. At the core of PRP Group's approach is a commitment to impactful storytelling, genuine relationships, and a profound understanding of the educational market.
LANGUAGES SPOKEN
English
HIGHLIGHTS
10 - 49
Employees
2011
Year Founded
Services
Focus
Industries
Clients
Services Provided
39% Public Relations
30% Marketing Services
20% Corporate Communications
11% Communication Services
About the Team
OUR STORY
PRP Group, now part of Hawke Media, is a distinguished public relations and marketing firm dedicated exclusively to education, serving pre-K–12 and higher education sectors for over two decades. Renowned for its award-winning expertise, the company partners with diverse clients—from leading industry names to emerging startups—to craft impactful, authentic stories that resonate with education audiences. Rooted in genuine storytelling and deep market insight, PRP builds trust and fosters long-term relationships with education leaders by truly understanding their unique goals. Founded by Sue Hanson, whose vision emphasized authenticity and bravery, and later joined by her son Jacob, PRP has evolved to include strategic media relations and innovative marketing approaches, such as Growth-Driven Design. The firm's commitment to empowering educators and advancing
