Yeti Restaurant and Bar
Founded with the goal of promoting Nepalese cuisine in Gold Coast, Australia, Yeti Restaurant and Bar faced the challenge of establishing a distinct identity among local Australian and South Asian immigrant customers. While they had a vision, their early-stage status as a restaurant meant they couldn't afford a team of experts to help fulfill their needs. By subscribing to the SME Global Package—which includes logo design and animation, social media integration, search engine optimization, 20 advertisement sets, and website design and development with a year of maintenance—they gained access to the necessary infrastructure to develop their digital strategy for business growth. Although the package provided resources to market across various digital platforms, their primary objective was to conquer the online space. Customers typically want to see the restaurant's appearance, menu options, hours of operation, location, and contact methods before their first visit, making a website an essential tool for creating a positive first impression. Yeti Restaurant and Bar's website excelled in various areas, including fast loading times, easy navigation, a user-friendly and attractive design, SEO optimization, and responsive design. The unique website design effectively conveyed their message to potential customers.