Event Strategy and Production for Procter & Gamble
Procter & Gamble is among the largest consumer goods companies globally, focusing on personal health, care, and hygiene products. Ketchum PR tasked us with organizing an engaging holiday-themed press preview for Procter & Gamble's esteemed brands. We transformed Manhattan's exclusive Pebble Bar into a captivating holiday wonderland, creating an unforgettable atmosphere. This luxurious event hosted 40 prominent guests, including leading media, tastemakers, and influencers, who enjoyed the enchanting spirit of the season. The venue was adorned with a warm golden glow and frosty accents, harmoniously combining elegance with festive flair. Attendees experienced live demonstrations of the latest grooming and beauty innovations from Gillette, Gillette Venus, and Braun, sampled premium products, received personalized embroidered gifts, and explored curated gift guide suggestions for their holiday shopping. Additionally, handcrafted cocktails, gourmet bites, and custom cookies contributed to the sophisticated setting. The event highlighted P&G’s dedication to innovation and quality, leaving a memorable impact and establishing a new benchmark for holiday previews. Event Production: Conceptualized, Developed, and Executed a Holiday Press Preview for Procter & Gamble Activation Points: Live Product Demonstrations, Grooming Station, Product Sampling, Custom Embroidery Station, Holiday-Themed Cocktails and Desserts Sourcing: Acquired Materials and Equipment Graphic Design and Printing: Created and Managed All Event Signage Attendance: Over 40 Key Influencers, Including Major Press, Tastemakers, and Influencers.