Dušan Stamenković is the creator of Prosperaize. He has led research efforts at Google, managed consultancy and project teams within the Big Four firms, developed Data Science, Machine Learning, and AI solutions for large global organizations, and designed ML, data, and AI systems for Fortune 500 companies, small and medium-sized enterprises (SMEs), and startups. Unlike many AI advisors who focus on just one aspect—be it research, presentations, or coding—Dušan has gained experience in all three areas throughout his career. This is why Prosperaize prioritizes the profit and loss statement over the technical model. We first conduct a comprehensive audit of your business, including operations, data, and potential bottlenecks, to determine where AI can provide the best return on investment and where it may not be beneficial at all. Most AI projects fail not due to technological issues, but because of weak business cases and vendors who implement solutions without first assessing the risks associated with AI investments.