Taking Socials by Storm for the NTA's
National Television Awards
This year, the National Television Awards team once again contacted Propeller to handle their social media during their major event. Propeller was eager to assist. With our team excited about the new project and the chance to be backstage at the NTAs, we worked to ensure a successful outcome from the beginning.
**National Television Awards//Partner Instagram, Facebook, Twitter//Platform Social Media//Service**
**Our Approach**
After an initial meeting with the NTAs production team, where we covered topics such as social assets, strategy, and the event schedule, Propeller began preparations for the event. Our Design team crafted sleek, stylish frames for the ‘Winner’ and ‘Nominee’ posts on Instagram, ensuring they aligned with the brand and the event's aesthetic.
On the event night, Propeller had a dedicated team at the O2 ready to create a smooth workflow. We efficiently handled sourcing images, applying NTA branding, and scheduling posts across social media platforms.
**The Results**
We gained over 4,400 new followers on Instagram and saw a 604% increase in Facebook page likes, with more than 90,000 engagements on Instagram from our posts that night. Propeller also took the opportunity to celebrate with some of our wonderful clients at the event, marking another successful year of collaboration.