Website development
**Introduction:** Struktur is a valued client of ours, specializing in real estate consulting services that address the most pressing issues and opportunities faced by clients. These services include strategy, organization, transformation, operations, leasing, branding, communications, events, technology, and sustainability, both in Berlin and internationally.
**Challenge:** The project's objective was to design a captivating website from scratch that would effectively showcase the client's services and attract more potential customers. We focused on developing a site that would engage the ideal audience and drive lead generation.
**Solution:** We employed strategies such as "Progressive Disclosure," "Reduction of Complexity," and "Linear Guidance" to create an immersive website experience using WordPress, a cost-effective yet adaptable content management system. Our goal was to minimize clutter and concentrate on one or two actions at a time, thus reducing confusion and distraction while encouraging a strong call to action. We highlighted crucial features like the "contact us" option for immediate lead generation, ensuring that each page was optimized for search engine visibility. Additionally, we monitored the website's performance using Google Analytics, making design adjustments based on user behavior data. At PS, we prioritize setting up analytics correctly on all our website builds to better understand user engagement.
**Impact:** The newly designed website experienced a 454% increase in qualified traffic compared to before, with a bounce rate of less than 20%, an average site duration exceeding 2 minutes, improved usability, and a higher conversion rate.