+662% Organic Traffic Growth for Professional Hair
Client Industry: Beauty / Hair Cosmetics Distribution Goals: Boost organic traffic and achieve top 10 rankings for key priority keywords on Google Successfully transition the website from WordPress to Horoshop CMS without sacrificing SEO performance Location: Ukraine Tasks: Conduct a technical SEO audit and provide migration support Optimize content for categories, filters, and blog Expand the semantic core Implement strategic link building Provide ongoing SEO management Project Overview: The client specializes in distributing Brazilian professional hair cosmetics and organizes training events within the beauty industry. While their product catalog is smaller compared to major competitors, their loyal customer base and emphasis on training provide a competitive advantage. The client requested a seamless migration from WordPress to Horoshop CMS, with an emphasis on increasing traffic and maintaining SEO performance.
SEO Audit & Internal Optimization: During the initial month, all URL redirects from the previous site were set up. The audit uncovered legacy issues, such as broken links and misconfigured headers. Metadata templates were updated, the H1–H2 structure was corrected, and alt attributes were added. A strategy was formulated to index high-traffic filter pages.
Content Optimization: The existing category texts were enhanced with additional keywords and visuals, price tables, and structured data (FAQPage markup). New articles aimed at boosting blog traffic were created and optimized. The SEO content across priority categories and filters was also expanded. The client further added detailed product descriptions and acquired organic customer reviews, which increased trust and conversions.
External Optimization: Initially on hold by the client, link-building commenced once its effectiveness was shown. The focus included: Anchor and non-anchor links from reputable sources, crowd marketing via forums, blogs, and directories, as well as TIER2 links to donor pages. The links were aimed at high-traffic category pages with commercial potential.
Results: Achieved a 662% increase in organic traffic since the project's inception, with 79% of priority keywords ranking in Google's Top 10 and approximately 12,000 search queries in the Top 10 results.