Project Human

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Overview

$25,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2020

Year Founded

ABOUT PROJECT HUMAN

Performance Branding

Your Brand Reputation Shapes Your Identity. Is yours noteworthy? The foundation of your business rests on its reputation. Human, a brand strategy and creative agency, can assist in making your brand distinctive through performance-driven design, messaging, and websites that help you build a reputation that generates conversations, attracts customers, and encourages purchases.

Languages Spoken

English

HIGHLIGHTS

$25,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2020

Year Founded

Services

Focus

Industries

Clients

Services Provided

35% Brand Identity Design

15% Brand Refresh & Rebranding

30% UX Research & Usability Testing

20% UX Audit & Heuristic Evaluation

Portfolio

Kewlioo Unleashed: Sauna Suit Experience Elevated

Kewlioo

Human has joined forces with Kewlioo, the largest sauna suit retailer in the US, to enhance and transform the brand's customer experience. This extensive project included a thorough analysis of customer preferences, the development of a brand strategy, a redesign of the visual identity, and an optimization of the store's UX/UI. The initiative began with a detailed customer study that explored the needs, desires, and expectations of Kewlioo's target market. This research laid the groundwork for the brand's positioning, personality, and messaging, ensuring a deeper connection with customers and fostering meaningful relationships. Utilizing insights from the customer study, Human created a comprehensive brand strategy that redefined Kewlioo's identity and unique value proposition. This strategy was embodied in a vibrant new visual identity that reflects the brand's dedication to innovation, quality, and customer satisfaction. Additionally, a complete redesign of Kewlioo's online store was executed, adhering to industry best practices and leveraging insights from previous CRO tests on a similar customer base. The redesigned store emphasizes user experience, facilitating easy navigation, intuitive product discovery, and a streamlined checkout process. The outcomes of this collaboration have been impressive; after the new store design was implemented, Kewlioo saw a 41% rise in conversion rates on product detail pages (PDP), a 15% increase in average order value (AOV), and a significant boost of 1.75 points in the Net Promoter Score (NPS). These outstanding results highlight the effectiveness of a customer-focused strategy and a well-conceived brand identity overhaul. Kewlioo's partnership with Human has not only redefined its brand but also enriched the customer experience, reinforcing its status as the top sauna suit retailer in the US.

Awakening the Wild Spirit

Ethiopian Wolf Coffee

Project Human embarked on an exciting collaboration with Ethiopian Wolf Coffee, a unique coffee brand focused on sourcing exceptional coffee beans from Ethiopia's rich and varied landscapes. The goal was to create a distinctive brand story and immersive experience that reflected the essence of Ethiopian coffee culture and the rare Ethiopian wolf, symbolizing the brand's dedication to sustainability and conservation. Our team conducted a thorough investigation into Ethiopia's deep coffee heritage and the elusive Ethiopian wolf, using these insights to craft an innovative brand concept. This led to the development of the "Wild Spirit Awakening" campaign, which effectively integrated storytelling, visual design, and interactive elements to captivate coffee lovers around the globe. The campaign launched with a stunning and emotionally resonant short film that illustrated the journey of Ethiopian coffee beans from the highlands to consumers' cups. The film embodied the spirit of the Ethiopian wolf, highlighting the wolf's resilience and drawing parallels to the bold, vibrant flavors of Ethiopian coffee. We also created a series of limited-edition packaging designs featuring artistic interpretations of the Ethiopian wolf and its environment. These eye-catching designs not only enhanced the brand's visual appeal but also fostered a sense of curiosity and collectibility among customers. The "Awakening the Wild Spirit" campaign effectively established Ethiopian Wolf Coffee as an industry pioneer, capturing the attention and affection of coffee enthusiasts through its innovative creativity and commitment to conservation. The project led to a substantial rise in brand recognition, customer interaction, and sales, demonstrating the impact of creative thinking and engaging storytelling in boosting a brand's presence in the market.

Embracing the Game Changers

99Jersey

Project Human collaborated with 99Jersey, a cutting-edge fashion label known for its premium stylish jerseys, to create a distinctive brand experience that appeals to both sports fans and fashion enthusiasts. The goal was to redefine the classic jersey concept, transforming it into a striking symbol of individuality and self-expression. To accomplish this, we conducted thorough research into sports culture, fashion trends, and the unique features that set jerseys apart. From this analysis, we launched the "Game Changers" campaign, which highlighted the blend of sports and fashion through innovative designs and engaging experiences. Our first initiative involved creating an eye-catching and adaptable range of limited-edition jerseys inspired by memorable moments, athletes, and teams across various sports. These unique designs expanded the traditional jersey's visual appeal while allowing wearers to express their personal flair and passion for sports. Additionally, we organized a series of pop-up events featuring local artists and athletes, providing a platform for them to share their experiences and inspire others. These events included live customization stations where attendees could personalize their 99Jersey pieces with one-of-a-kind designs, colors, and details. To enhance the campaign’s visibility and foster a sense of community around the brand, we employed a social media strategy encouraging customers to share their customized jerseys and stories through the hashtag #GameChangers. This user-generated content was featured on 99Jersey's website and social media platforms, allowing fans to connect and celebrate their mutual enthusiasm for sports and fashion.

2 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$25,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$25,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

"Project Human delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet. Reviewers either haven't shared a project budget or kept theirs confidential.

Select a service

Brand Identity Design

Brand Refresh & Rebranding

UX Research & Usability Testing

UX Audit & Heuristic Evaluation

Industry Recognitions

Featured agency on Recovert.io

View source

Locations

Headquarters

924 North Magnolia Avenue

Orlando, Florida, United States 32803

Headquarters

65 Dizengoff Street

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Portfolio

Kewlioo Unleashed: Sauna Suit Experience Elevated

Kewlioo

Awakening the Wild Spirit

Ethiopian Wolf Coffee

Embracing the Game Changers

99Jersey

2 more projects