CRM for coffee brand
The Red Hot Coffee Beans brand undertook the selection and implementation of a CRM system due to managers spending excessive time managing customer interactions across their online store, various social media platforms, and messaging apps. To address this issue, all applications were consolidated into a single system, and sales funnels were established. The primary objective was to streamline processes. After conducting a preliminary project analysis, a suitable system was chosen, and lead funnels and deals were implemented for efficient order processing. Automation for sending SMS messages was established using the TurboSMS service, along with integrations for the online store, Telegram, Viber, Binotel telephony, and email. Warehouse management was integrated to track inventory levels, oversee production stages, and monitor the shipping status of parcels through the Nova Poshta account. Furthermore, integration with the CheckBox service for order fiscalization was implemented, and the team received training on how to utilize the new CRM system. Results: